Real Madrid 07/08 Home Soccer Jersey

Feature

• Get the jersey that won Real Madrid the 07/08 La Liga crown! Official Home Soccer Jersey from adidas
• Feast your eyes on the new Real Madrid jersey: beautiful white shirt with updated flared lavender collar, piping and three stripes down arms; with mesh chest panels for breathability
• Know this shirt is genuine when you feel the sewn LFP badge over the right arm, adidas logo on center chest, and embroidered team badge over heart, which beats Merengue
• Feel the comfort of ClimaCool the advanced material engineered to reduce heat and moisture build up, allowing increased comfort and performance which will enhance your enjoyment and experience

Overview

The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler's aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.

The adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler's first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period spanning almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation ("Aktiengesellschaft"). French-born Robert Louis-Dreyfus was Chairman of the Executive Board from April 1993 to March 2001. It was he who initiated adidas' flotation on the stock market in November 1995. adidas--a name that stands for competence in all sectors of sport around the globe. Today, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.

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*** Product Information and Prices Stored: Dec 05, 2009 03:52:08

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